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Designers like Tale of Tales need room to grow and experiment and try, even if what they ultimately produce isn’t any “fun” in the traditional, marketable sense. If we just keep relying on “fun,” we’ll end up sinking into a morass of bland pop-culture candy that all looks alike and makes us feel exactly what we’re supposed to when we’re supposed to.
— Susan Arendt

Don't be the product, buy the product!